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Describe
Discover your customers' profile, their buying behaviour and their customer journey. You will then be able to adapt your action plans to their expectations.
Knowing your customers will allow you to establish an efficiently oriented communication.
Thanks to the Describe module, you will have access to different methods to describe your data and your customers. You will thus be able to carry out a diagnosis of your data, a profile of your customers, compare their profile with that of the French population, or find out about their career paths.
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Personalization

Thanks to our different profiling methods integrated in Describe, you will be able to better understand the particularities of your different groups of individuals and improve the reach of your messages. With this information, you will be able to better adapt your communications and offer more relevant products and services to your different customer segments.

Open Data

Based on many Open Data sources, GeoTypo is a segmentation that allows you to simply characterize your contact population and better understand their characteristics. You can even compare different groups of individuals and analyze their differences and particularities.
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